Buy More Black Challenge: Day 11
Week 2: Become a Conscious Consumer
This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.
Day 11: Decode buyer reviews
Today’s Task: Decode buyer reviews
How often do you scroll to the bottom of a product sales page to check out the reviews before purchasing?
If you’re anything like me, you’ve already made up your mind that you like a product and you’re pretty much sold, but if you read a bad review or two you start to become leery of the seller or the product.
Today’s task, requires you do a little decoding of those reviews that have you wondering if you should click the buy button.
On Day 9 of this challenge we addressed that there are folks who hold limiting beliefs about black businesses. Do you think that those people who have had bad experiences are writing reviews? I bet you dollars to donuts, they are!
So how do you determine if a review is just a sour purchaser with limiting beliefs or someone whose warning is right on par with what your experience will be with this seller or the product/service?
I want you to decode those reviews by asking yourself the following questions:
- Is the review very descriptive or too vague for you to personally relate?
- Did the reviewer leave their contact info or a way to see more info about them?
- Does the review look similar to other reviews about the seller or the product/service?
By asking yourself these three questions, you can more closely determine if a product is for you or not. You want to be a cautious consumer just as much as a conscious one. Reviews are very important for black businesses and can make or break their reputation.
It’s very important to always leave a review. We’ll continue this topic on Day 15 where I’ll show you how to write the perfect review when you’ve had a great experience with a black owned business. You’re review could be the one thing that turns a struggling business owner into a six-figure business.