Buy More Black Challenge: Day 13
Week 2: Become a Conscious Consumer
This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.
Day 13: Boycott and divest in "bad" companies
Today’s Task: Boycott and divest in “bad” companies
You’re 13 days into this challenge and I can’t tell you how proud I am that you’ve almost gone 2 whole weeks in your new journey to buy more black. I truly hope you are getting a lot out of the challenge lessons.
Today’s task calls for you to boycott and divest in “bad” companies. Before you pull out the signs and posters, let’s talk a little bit about what a “bad” business actually is for you. Truth is, that may vary depending on your own standards and values. A lot of businesses that are labeled bad usually means that they have aligned themselves on one end of a controversial issue or with some affiliate partnership that has done the latter.
In a time when gun violence and police brutality are heavily affecting the black community, many activists in the movement for black lives are asking that you divest (remove your money) from places that sell rifles and automatic weapons or that have donated large amounts of money in support of law enforcement.
[Tweet “Where you spend your money speaks volumes about what you care about.”]
Each day up to this point you have learned a little bit more about your buying power in your community. Just as much as you think about what you will purchase, its important that you consider what you won’t purchase for the betterment of the black community. Where you spend your money speaks volumes about what you care about. All of the community service you do in an impoverished community won’t matter if those good works are not sustained and backed by black dollars.
Want to know more about this topic? Read this:
Agenda to Build Black Futures by BYP100