Week 3: Leverage Your Buying Power
This Week’s Goal: Learn how to progress from loyal fan to an influencer for black owned brands.
Day 21: Start a Business or Buy a Company
Today’s Task: Start your dream business or buy a company you’ve always loved.
Over the last few days we’ve talked about how important owning a business is to the Black community. We know that buying from black business owners is impactful, but without black lenders (i.e. bondholders) and black investors (i.e. stockholders) the chances of sustaining a black business are drastically decreased. Entrepreneurship is based in risk already, but deciding to build a black owned business can be of greater risk due to discrimination from banks and buyers. My hope is that through this challenge we have debunked many myths about what it means to buy black and inspired you to be a part of the circulation of the black dollar in the black community.
If you are still rocking with me on this last day — Congrats on making it all the way to the end of the Buy More Black Challenge! Let’s continue to be conscious buyers and if you need more support you can continue to chat with us over in the private FB group. There is a very engaged community there sharing articles and holding valuable dialogues on black buying power there.
Education around business and financial literacy are the first steps to changing the mindset around buying black owned products, services and companies. Share this challenge with a friend to spread the knowledge and keep the conversation going!
[Tweet “I just finished this really educational 21 day #BuyMoreBlack Challenge. Sign Up here: bit.ly/buymoreblack”]