Buy More Black Challenge: Day 9

New to Buy More Black Challenge: The Ultimate Guide? Learn more about it HERE.

Week 2: Become a Conscious Consumer

This Week’s Goal: Learn the seven step process that will make it much easier for you to start buying more Black products and services.

Day 9: Release limiting beliefs about buying black

Today’s Task: Release limiting beliefs about buying black

Have you ever had a bad experience with a black business owner or a black-made product or service? Perhaps you didn’t receive good customer service or you weren’t satisfied with your purchase. How did that make you feel? Did it cause you to be leery of buying from that business again or all black businesses?

Have you ever had a bad experience with a non-black business owner or a non-black-made product or service? How did that make you feel to not receive good customer service or a faulty product?

Some of you will answer the same for both sets of business owners, but others may have some deeply rooted issues with one more than the other. Since black businesses are so rare, it’s easy for some to form a generalized opinion about all of them being the same. Their experiences with black businesses may be similar because, well, many of them were built out of the same frustrations, a lack there of…

Take into consideration the historical context that fewer resources and opportunities have been afforded to black communities, for both consumers and entrepreneurs. Consumers can’t pay with funds they don’t have. Businesses can’t either. Thus, the black dollars circulation, simply isn’t working to change the commerce conditions. No, not every black community is economically unstable, but those individuals also happen to have access to better education systems as well as financial literacy.

Keeping this in mind, may challenge your thinking around what interactions are deemed unprofessional. Is “unprofessional” code for “under-educated or “under-resourced”? Is it possible that your reference of “unprofessional” towards black businesses is rooted in white supremacy. Certainly you should ask yourself if this is the case. Be careful not to judge others by your limiting beliefs, especially when buying black.

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